B&H Photo Video
Web & mobile e-commerce platform for massive catalog of 50,000+ photo-video products
Client
B&H Photo Video
Industry
Retail
Duration
7 months
Year
2025
The Challenge
B&H Photo Video, a specialized retailer of photo-video equipment, needed a comprehensive platform to manage a massive catalog of 50,000+ products with complex technical specifications.
Major challenges:
- Extremely complex catalog with detailed technical specifications
- Advanced search with multiple filters (brand, price, specifications)
- Side-by-side comparison for similar products
- Real-time inventory synchronization
- Migration from legacy platform with zero downtime
- Native mobile applications for iOS and Android
- High performance with thousands of concurrent users
The Solution
We developed an enterprise-grade platform focused on performance, scalability, and superior user experience.
Technologies implemented:
Key features: Full-text search with Elasticsearch, intelligent product comparison, wishlist, price alerts, customer reviews, and supplier integration for inventory synchronization.
Measurable Results
Sales Growth
Mobile applications generated 40% of sales in just 3 months after launch, exceeding all projections.
Reduced Search Time
Side-by-side comparison feature and intelligent filters reduced average search time by 60%.
Migration Downtime
The team perfectly handled the migration of 50,000+ products with no service interruption.
We chose UP2DATE because they understood the complexity of a 50,000+ product photo-video catalog. It's not just about displaying products - it's about helping customers find exactly what they need. Their side-by-side comparison feature and intelligent filters reduced average search time by 60%. Mobile applications generated 40% of sales in just 3 months. The team was fantastic at managing data migration with zero downtime.
Shlome Seidenfeld
VP Ecommerce, B&H Photo Video
Key Features Implemented
Advanced Search
Elasticsearch with multi-criteria filtering, autocomplete and relevant results in under 100ms.
Product Comparison
Side-by-side comparison of up to 4 products simultaneously with specification difference highlighting.
Native Mobile Apps
Native iOS (SwiftUI) and Android (Jetpack Compose) applications with optimized experience.
Real-time Inventory
Automatic supplier synchronization, low stock alerts, and precise delivery estimation.
Wishlist & Notifications
Save favorite products and receive push notifications when prices drop or stock is replenished.
Review System
Complete review system with ratings, photo/video uploads and buyer verification.
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