EU vs. eCommerce giants: New rules for Amazon, Temu and Shein?

The eCommerce industry is at a pivotal moment. The European Union is proposing tougher measures for online platforms such as Amazon, Temu and Shein, accused of failing to comply with safety, ethics and transparency standards. A recent European Parliament report even suggests that these platforms should be banned in the EU if they do not comply with the new rules. Is this the start of a new era for digital commerce?

At UP2DATE, we look at what these measures entail, why they are being taken now, and how Europe's digital businesses can respond through innovation, transparency and accountability.

**Main EU proposals from the IMCO report (768166) **

The European Parliament, through the Commission for the Internal Market and Consumer Protection (IMCO), proposes:

• ****More accountability for online platforms – Ensure that products sold by third parties meet safety standards

• ****Traceability and control over supply chains – Platforms need to know who sells, what they sell and ensure product compliance

• ****Effective enforcement of DSA (Digital Services Act) legislation and new AI regulations

• ****Digital anti-dumping measures – Stopping aggressive pricing practices through uncontrolled imports

Why is this an important moment for European eCommerce?

Platforms like Amazon, Temu and Shein have grown exponentially, but this growth has been accompanied by allegations of:

• Product quality and safety

• Lack of transparency regarding suppliers

• Questionable tax and business practices

• Labor exploitation in countries with weak regulations

The EU wants to create a safer, fairer and more competitive digital environment where European companies are not disadvantaged.

UP2DATE opinion: opportunity for responsible business

At UP2DATE, we believe these proposals are a clear signal that digital businesses need to become more transparent, ethical and consumer-centric. It's not just about regulation, it's about a cultural transformation in eCommerce.

What can companies learn from the EU strategy?

• ****Invest in traceability and transparency – Customers have the right to know what they are buying and from whom

• ****Build trust through technology – Integrate AI and blockchain for supplier, quality and supply chain verification

• ****Comply with European consumer protection standards – It is not only a legal obligation, but an opportunity for differentiation

• ****Work with or verify local suppliers – Encourage the circular economy and responsible partnerships

With solid experience in digitization, web platform development and AI integration, UP2DATE can help companies become compliant, competitive and connected to new market demands.

• 🌐 Customized platforms – which focus on safety and customer experience

• 🤖 AI integration – for automatic supplier verification and product traceability.

• 🔐 Digital Compliance Solutions – compatible with DSA and future EU regulations.

Is this regulation a brake or an accelerator for innovation?

We believe it is an accelerator. For a long time, the eCommerce giants dictated the rules. Now the EU offers the chance to create a balanced European digital ecosystem, where innovation is not achieved at the cost of ethics or consumer safety.

What's next for European eCommerce?

The rules are changing, but the direction is clear: transparency, accountability and fair competition. In this context, companies that choose to invest in technology, user experience and legal compliance will not only survive, but thrive.

At UP2DATE, we support this new wave of responsible eCommerce.