A mobile MVP is a first usable release focused on a defined user need and a question the product must test. UP2DATE's indicative planning range is €25,000–€70,000 excluding VAT and two to four months, depending on scope and dependencies. It is not a fixed quote or a guarantee of store publication.
Define the complete user journey
Describe what the user must finish, the information required and what happens when an integration fails. Include access control, operational administration and support. A feature belongs in the first release when the core workflow or safe operation depends on it.
Agree the deliverable before the date
A prototype tests interaction; a restricted pilot tests a bounded workflow with selected users; a production release needs the agreed operating controls and distribution. A four-to-six-week pilot has narrower scope and ready dependencies. Its calendar is not interchangeable with a broader production launch.
Build the estimate from work
- Requirements, design and acceptance criteria.
- Application, backend and necessary integrations.
- Testing on the agreed devices and platforms.
- Deployment, distribution and operational handover.
- External services, infrastructure and support priced separately.
Do not apply a universal percentage saving to cross-platform development. Compare actual implementation plans, platform-specific work and maintenance responsibilities.
Prepare a controlled launch
Define who owns developer accounts, prepares store information, fixes review issues and supports initial users. Apple's TestFlight supports beta distribution and feedback; beta testing and public store release are distinct steps.
Decide what to measure
Choose activation, successful completion of the core journey, errors and repeat usage where relevant. Define the event, denominator, observation period and decision it informs. Set targets from your product and audience; generic retention percentages are not evidence of viability.
Use the mobile cost guide to prepare your brief and mobile development to discuss implementation. The Jerry's Pizza application shows real ordering functions; it is not presented as a timed MVP benchmark.
