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E-commerce platform for B&H Photo Video
A web & mobile commerce platform for a 50,000+ product photo-video catalog — advanced search, side-by-side comparison and a zero-downtime migration.
+40%
sales growth
-60%
search time
50k+
products in catalog
The challenge
B&H Photo Video needed a complete commerce platform for a 50,000+ product catalog with deep technical specifications — plus a migration off the legacy platform with zero downtime.
- Extremely complex catalog with detailed technical specs
- Advanced search with multi-facet filters — brand, price, specifications
- Side-by-side comparison for similar products
- Real-time inventory synchronisation
- Native iOS and Android apps
- High performance under thousands of concurrent users
What we did
We built an enterprise-grade platform focused on performance, scalability and a superior shopping experience — a web app plus native mobile apps, migrated off the old system in phases with no downtime.
Stack: Laravel, React, SwiftUI, Jetpack Compose, PostgreSQL, Elasticsearch, Redis, AWS.
Key features: full-text search powered by Elasticsearch, intelligent product comparison, wishlists and real-time inventory sync.
The results
Sales grew 40% and search time dropped 60%, on a catalog of 50,000+ products that stays fast under thousands of concurrent shoppers — and the migration completed without a single minute of downtime.
