Jerry's Pizza: a mobile ordering app
A branded ordering app with pizza customization, integrated payments and delivery tracking.
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AntecaWhich channel should own the customer relationship?
Jerry's took orders by phone and through third-party aggregators that hold the customer and a share of every order, so a branded app had to carry full pizza customisation, payment and live delivery tracking to be worth switching to. The point was not a second ordering channel but one the chain owns.
Be clear about what you are trying to own — the customer, the data or the margin — before scoping the product that is supposed to deliver it.
Product Discovery & Solution BlueprintThe challenge
Jerry's Pizza needed its own mobile ordering experience. The project brings menu selection, pizza customization and payment into a customer-facing application.
What we did
UP2DATE developed native iOS and Android applications. The mobile experience brings together product selection, payment and delivery information.
- A menu and pizza customization configurator.
- Payment integrated into the ordering flow.
- Notifications and delivery tracking.
- The brand’s ordering experience available on both iOS and Android.
The results
Customers can configure and place an order in the Jerry’s Pizza app, then track delivery. The project connects the mobile purchase journey with the information needed after an order is placed.
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